In nearly two decades of history, JORGE BISCHOFF brand built a solid image, recognized by its design, elegance and quality, competitive advantages which are standouts in the national market and also abroad.

The JORGE BISCHOFF brand is a flagship for BISCHOFF GROUP, and is directed towards the high standard segment, keeping its creative headquarter in the city of Igrejinha/RS. That’s where they bring to life the models commercialized in their exclusive stores and in the multi-brand boutiques in Brazil and abroad, present in more than 50 countries, in all continents.

Created in 2003 when a test store was inaugurated in the city of Porto Alegre, the brand evolved quickly, exceeding its own initial expectations and, in five years’ time, created its own franchising system, which contributed much for the brand’s quick expansion, ensuring a spotlight position in the market. A pathway traversed with dedication, talent and commitment to excellence, which put the brand amongst the most desired and respected brands of the shoes/purses universe.

Consolidated in national territory in 2017, the brand recorded another big step in its history, taking the full experience of the brand to an exclusive sales point in Miami, USA. From there, a new chapter in history starts.

The fast evolution of the brand shows in the timeline:

The creation of the brand is made official by the designer Jorge Bischoff by opening the first store for the brand in Rua Padre Chagas, in the elegant neighborhood Moinhos de Vento, in Porto Alegre/RS

Jorge Bischoff signs the conceptual show of Couromoda – International Fair of Footwear, in São Paulo/SP

The brand’s first store is inaugurated in Gramado, in the Rio Grande do Sul’s mountains

– The first shopping center store is inaugurated: Iguatemi, Porto Alegre/RS

The JORGE BISCHOFF brand’s franchising system is introduced

The sales project for multi-brand boutiques debuts in Couromoda, in São Paulo/SP

Inauguration of the first store outside of the state of Rio Grande do Sul: franchise in Diamond Mall, in Belo Horizonte/MG

Inauguration of the Jorge Bischoff concept store in Gramado/RS

Inauguration of the concept store in Rua Oscar Freire, in Jardins, São Paulo/SP

First National Meeting of Managers from the JORGE BISCHOFF stores network

First participation in a fashion show in Castelo de Caras, Nova York, USA

First National Meeting of Franchisees of the JORGE BISCHOFF network

A virtual store for the brand, the Online Boutique, starts operating

Creation of the BISCHOFF CREATIVE GROUP, that in 2016 became BISCHOFF GROUP

First release of the JORGE BISCHOFF MAGAZINE

First fashion show for the brand in São Paulo Fashion Week, in a partnership with the stylist Samuel Cirnansck

– In that year, the star of one of the most anthological scenes ever seen on movies, Sharon Stone, showed on events in the USA wearing models of the brand. The actress paved the way for a showcase featuring celebrities from all the world, expressing their love for the JORGE BISCHOFF brand and its creations

Participation on MTV Video Music Awards, in Los Angeles, USA

CELEBRATION: set of actions during the whole year, celebrating the brand’s 10th anniversary

– Inauguration of the 1st internacional store in Montevideo, Uruguay

The “CELEBRATION JORGE BISCHOFF” case earns the Direções Abicalçados prize

With its international presence growing ever stronger, that year the brand shot its first fashion campaign outside Brazil: the scenario for the Jogos de Poder editorial was the luxurious Sofitel Montevideo Casino Carrasco & Spa

The JORGE BISCHOFF network achieves the first SEAL OF EXCELLENCE IN FRANCHISING from the Associação Brasileira de Franchising (Brazilian Franchising Association)

Achievement of the 5-STAR FRANCHISE seal from Pequenas Empresas e Grandes Negócios Magazine

– In a partnership with the stylist Samuel Cirnansck, JORGE BISCHOFF signs the costumes of the Belle show, performed by the Deborah Colker Dance Company, for a tour in Brazil and abroad

BISCHOFF GROUP achieves the seal SMALL AND MEDIUM-SIZED COMPANIES WITH MORE GROWTH IN BRAZIL, conceded by Exame Magazine, emphasizing its market activity. Consolidating its performance, the following years carried on the achievement of that seal.

The digital platform created by the actions of the AURORA BOREAL special collection, in 2014, receives two important marketing awards. At FEPI – Festival de La Publicidad Independente, in Argentina, and also at the Salão da Propaganda do Rio Grande do Sul.

National plan of action #ApaixonadasJB: four costumers from different regions of Brazil, representing the millions in love with the brand, lived a full exuberance experience in the JORGE BISCHOFF universe.

Direções Abicalçados Prize for the “#ApaixonadasJB” case

Implementation of the new architectural project for the JORGE BISCHOFF stores

Inauguration of the first flagship store in North American soil, in Miami

Marking the arrival of the brand in the USA this year, the fashion campaigns that introduce the collections were shot in the iconic scenarios of New York and Miami

The network has more than 60 exclusive stores in Brazil, 2 in Montevideo, in Uruguay, and one store in Miami, USA, besides more than 600 points of sale multi-brand points of sale in more than 50 countries.

In 2017, for the 4th consecutive year, the network was awarded the ABF’s SEAL OF EXCELLENCE IN FRANCHISING.

Chosen in 2017 for the 5th time in a row as a 5-STAR FRANCHISE, figuring with prominence on MELHORES FRANQUIAS DO BRASIL yearbook, from Pequenas Empresas e Grandes Negócios Magazine.



In nearly two decades of history, JORGE BISCHOFF brand built a solid image, recognized by its design, elegance and quality, competitive advantages which are standouts in the national market and also abroad.

The JORGE BISCHOFF brand is a flagship for BISCHOFF GROUP, and is directed towards the high standard segment, keeping its creative headquarter in the city of Igrejinha/RS. That’s where they bring to life the models commercialized in their exclusive stores and in the multi-brand boutiques in Brazil and abroad, present in more than 50 countries, in all continents.

Created in 2003 when a test store was inaugurated in the city of Porto Alegre, the brand evolved quickly, exceeding its own initial expectations and, in five years’ time, created its own franchising system, which contributed much for the brand’s quick expansion, ensuring a spotlight position in the market. A pathway traversed with dedication, talent and commitment to excellence, which put the brand amongst the most desired and respected brands of the shoes/purses universe.

Consolidated in national territory in 2017, the brand recorded another big step in its history, taking the full experience of the brand to an exclusive sales point in Miami, USA. From there, a new chapter in history starts.

The fast evolution of the brand shows in the timeline:

The creation of the brand is made official by the designer Jorge Bischoff by opening the first store for the brand in Rua Padre Chagas, in the elegant neighborhood Moinhos de Vento, in Porto Alegre/RS

Jorge Bischoff signs the conceptual show of Couromoda – International Fair of Footwear, in São Paulo/SP

The brand’s first store is inaugurated in Gramado, in the Rio Grande do Sul’s mountains

The first shopping center store is inaugurated: Iguatemi, Porto Alegre/RS

The JORGE BISCHOFF brand’s franchising system is introduced

The sales project for multi-brand boutiques debuts in Couromoda, in São Paulo/SP

Inauguration of the first store outside of the state of Rio Grande do Sul: franchise in Diamond Mall, in Belo Horizonte/MG

Inauguration of the Jorge Bischoff concept store in Gramado/RS

Inauguration of the concept store in Rua Oscar Freire, in Jardins, São Paulo/SP

First National Meeting of Managers from the JORGE BISCHOFF stores network

First participation in a fashion show in Castelo de Caras, Nova York, USA

First National Meeting of Franchisees of the JORGE BISCHOFF network

A virtual store for the brand, the Online Boutique, starts operating

Creation of the BISCHOFF CREATIVE GROUP, that in 2016 became BISCHOFF GROUP

First release of the JORGE BISCHOFF MAGAZINE

First fashion show for the brand in São Paulo Fashion Week, in a partnership with the stylist Samuel Cirnansck

In that year, the star of one of the most anthological scenes ever seen on movies, Sharon Stone, showed on events in the USA wearing models of the brand. The actress paved the way for a showcase featuring celebrities from all the world, expressing their love for the JORGE BISCHOFF brand and its creations

Participation on MTV Video Music Awards, in Los Angeles, USA

CELEBRATION: set of actions during the whole year, celebrating the brand’s 10th anniversary

Inauguration of the 1st internacional store in Montevideo, Uruguay

The “CELEBRATION JORGE BISCHOFF” case earns the Direções Abicalçados prize

With its international presence growing ever stronger, that year the brand shot its first fashion campaign outside Brazil: the scenario for the Jogos de Poder editorial was the luxurious Sofitel Montevideo Casino Carrasco & Spa

The JORGE BISCHOFF network achieves the first SEAL OF EXCELLENCE IN FRANCHISING from the Associação Brasileira de Franchising (Brazilian Franchising Association)

Achievement of the 5-STAR FRANCHISE seal from Pequenas Empresas e Grandes Negócios Magazine

In a partnership with the stylist Samuel Cirnansck, JORGE BISCHOFF signs the costumes of the Belle show, performed by the Deborah Colker Dance Company, for a tour in Brazil and abroad

BISCHOFF GROUP achieves the seal SMALL AND MEDIUM-SIZED COMPANIES WITH MORE GROWTH IN BRAZIL, conceded by Exame Magazine, emphasizing its market activity. Consolidating its performance, the following years carried on the achievement of that seal.

The digital platform created by the actions of the AURORA BOREAL special collection, in 2014, receives two important marketing awards. At FEPI – Festival de La Publicidad Independente, in Argentina, and also at the Salão da Propaganda do Rio Grande do Sul.

– National plan of action #ApaixonadasJB: four costumers from different regions of Brazil, representing the millions in love with the brand, lived a full exuberance experience in the JORGE BISCHOFF universe.

Direções Abicalçados Prize for the “#ApaixonadasJB” case

Implementation of the new architectural project for the JORGE BISCHOFF stores

Inauguration of the first flagship store in North American soil, in Miami

Marking the arrival of the brand in the USA this year, the fashion campaigns that introduce the collections were shot in the iconic scenarios of New York and Miami

The network has more than 60 exclusive stores in Brazil, 2 in Montevideo, in Uruguay, and one store in Miami, USA, besides more than 600 points of sale multi-brand points of sale in more than 50 countries.

In 2017, for the 4th consecutive year, the network was awarded the ABF’s SEAL OF EXCELLENCE IN FRANCHISING.

Chosen in 2017 for the 5th time in a row as a 5-STAR FRANCHISE, figuring with prominence on MELHORES FRANQUIAS DO BRASIL yearbook, from Pequenas Empresas e Grandes Negócios Magazine.

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